Yum Shop Activity Kit — Brochure that came included with every purchase from the Universal Yums online shop.
Designed in Adobe Illustrator.
Universal Yums
Year
2020-2023
Description
Universal Yums brings unique foods and flavors from around the world straight to your door. Their flagship product is a subscription box loaded with snacks from a different country each month. Not only does it provide a novel and fun-filled opportunity to explore different cultures, but it is also an exciting experience to share with the whole family.
As in-house graphic designer, I prepared product images for the online shop and in-box materials such as printed booklets and promotional inserts. To assist the marketing team’s efforts, I designed graphics that included but were not limited to: static and motion graphics for paid ads, email templates, email opt-in popups, social media posts, and video end cards. Working together with our compliance team, I also helped international food suppliers redesign their snack packages to ensure they met Foreign Supplier Verification Program (FSVP) requirements.
Services
Email Design
Paid Ads Design
Social Media Graphics
Motion Graphics
Print Design
Photo Editing & Retouching
Illustration
Packaging Design
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe XD
Klaviyo
Emails — Daily email campaigns sent to customers to promote various gifting opportunities, sales, and new products.
Designed in Adobe Photoshop & Adobe XD. Final assembly in Klaviyo.
Motion Graphics — Paid video ads used for Facebook and Instagram. Typographic elements are animated alongside colorful graphics for an eyecatching intro to the Universal Yums’ experience.
Designed in Adobe After Effects.
Universal Yums Monthly Booklet — 16-page booklet included with each monthly subscription box. Spreads include snack descriptions, cultural information, trivia questions, and games.
Created in Adobe InDesign.
Illustration Credit: Bill Beveridge
Custom Packaging — Adapted snack manufacturers’ existing designs to different package formats, and added required food packaging information for sale in the U.S.
Designed in Adobe Illustrator.
Paid Ads — Facebook and Instagram ads that followed Universal Yums’ brand guidelines with clear, consistent messaging.
Designed in Adobe Photoshop & Adobe Illustrator.
Photography Credit: Melissa Hom
“Yum of the Week” Stories— Instagram stories sent Monday, Wednesday, and Friday of each week to promote a different snack.
Designed in Adobe Illustrator.