
Castle Point Anime Convention
For my senior thesis project, I concentrated on creating a new set of brand identity guidelines for Castle Point Anime Convention—an annual event where fans of Japanese animation come together for a weekend of fun and festivities. The revamped brand identity consists of an updated logo, a new color palette, selected typefaces, and other art assets for use in promotional/marketing materials, all ultimately coming together in the form of program guide booklets, business cards, and merchandise for the event.








