Experience
Senior Graphic Designer
Lume Deodorant
New York, NY — December 2024-July 2025
Led the creative direction and execution of the Lume Mini Sampler 360 campaign, overseeing photo shoot coordination, brand consistency, visual style, and usage guidelines.
Graphic Designer
Lume Deodorant
New York, NY — May 2023–December 2024
Adapted quickly to Lume brand guidelines across email campaigns, paid ads, and social media posts, driving impactful results such as generating $500K in revenue from the Memorial Day early access email and $380K from the Labor Day last chance email.
Graphic Designer
Universal Yums
Roseland, NJ — July 2020–January 2023
Drove over $7 million in revenue and 56% increased order rate through the design of over 120 email campaigns for 2021 and 2022 holiday seasons.
Crafted branding material spanning print (booklets, catalogs, inserts) and digital media (paid ads, social posts, emails, website images).
Brainstormed guidelines for Almost Tea’s logos, typography, box designs, and web designs.
Edited CPG package designs in coordination with food manufacturers to ensure FDA compliance.
Graphic Design Intern
William Paterson University
Wayne, NJ — September–December 2019
Transformed the William Paterson CAHSS digital publication, Spotlight, with a strategic visual overhaul, resulting in a 150% increase of readership.
Collaborated with the marketing team to produce creative and engaging social media graphics.
Graphic Design Intern
Miskowski Design
Hoboken, NJ — June–August 2019
Developed mobile banner ads that increased customer reach.
Assembled storyboards to bring branded ad concepts to life
Adapted desktop web designs for optimized mobile viewing
Packaging Design Intern
Alex Brands
Fairfield, NJ — May–October 2018
Designed logos and packaging for Alex Discover and Alex D.I.Y. product lines.
Supported senior packaging designers by fashioning mood boards, prepping materials for manufacture, and constructing prototypes.
Convention Artist
Castle Point Anime Convention
Hoboken, NJ — 2015, 2016, 2017
• Produced event collateral including badges, posters, program guides, flyers, merch, and T-shirts for college-run anime convention serving a peak of 5,000 attendees.
Created effective billboard advertisements displayed in high-traffic NYC PATH train stations to promote brand awareness and increase exposure to event.
Mentored volunteer artists on layout and typography best practices.
Skills
Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Procreate, Paint Tool SAI, HTML, CSS, Klaviyo, Monday.com, Google Workspace, Microsoft Office Suite, Zoom, Mac/Windows OS.
Working knowledge in Adobe After Effects, Adobe XD, Autodesk Maya, Cinema 4D, and Canva.
Technical: Charcoal, ink, pencil, pastels, acrylic and oil paint, digital photography.
Education
William Paterson University, Wayne, NJ
Bachelor of Fine Arts, Concentration in Graphic & Interactive Design
May 2020
Honors: magna cum laude
Bergen Community College, Paramus, NJ
Associate of Arts, General Studies
December 2015
GPA: 3.7
Dean’s List, WPUNJ, 2 semesters
Dean’s List, BCC, 3 semesters
Here/Now: A Juried Exhibition of Student Artwork, WPUNJ, 2018, 2019
Celebrating Student Writing Across the Curriculum, Prize Winner, WPUNJ, 2017
Judith K. Winn School of Honors Conference, Selected Presenter, April 2015